Google Analytics is a free enterprise analytics app that helps you collect data to better run your nonprofit by showing you valuable customer insights. Whether you are new to Google Analytics or looking to better utilize your data, this workshop offers the perfect introduction to the basics of web analytics.
Using Google Analytics, you will achieve basic mastery in metrics and reporting as well as learn to use data to answer questions about how, who and why people are coming to your websites and apps. Course topics will include data architecture, collecting data, building reports, actionable insights and tips and tricks.
Workshop Notes
To gain full benefits from this class you need to complete these steps PRIOR to attending:
Class time cannot be spent resolving individual GA access issues. If you have problems with your Google Analytics account, please show up to class early for possible help. If you can’t get access to your data you will setup to use the GA Demo account (an Ecommerce Store) during class.
This workshop was previously named Google Analytics.
Workshop Topics Include:
The Value of your Data
Why: Google Analytics
Data Architecture
Website
Mobile
Collecting Data
Basic Filters
Setting Goals
Building Reports
Overview
Audience Reports
Acquisition Reports
Organic
AdWords
Other Media
Behavior Reports
Ecommerce Reports
Advanced Reports
Dashboard Design
Building Alerts and Automated Emails
Exporting Data to Excel and other tools
Tips and Tricks to make you a GA Rock star
Actionable Insights
Students need to bring a laptop, PC or Mac, with them to class.
To gain full benefits from this class you need to complete these steps PRIOR to attending:
Class time cannot be spent resolving individual GA access issues. If you have problems with your Google Analytics account, please show up to class early for possible help. If you can’t get access to your data you will setup to use the GA Demo account (an Ecommerce Store) during class.
All additional course resources and materials will be provided.
Alec Newcomb brings 18+ years of digital marketing experience and has helped companies do over 1 billion in CPG ecommerce sales for Unileiver, P&G, Kellogg’s, SC Johnson, McCormick, Kraft, Nestle, Coke-Cola, GSK, KraftHeinz. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.
